In software-speak, stack refers to the suite of technologies that your business runs on. Perhaps you use HubSpot as your customer relationship manager, GoDaddy for web hosting, and Gusto for payroll.
Our founding team had a lot of experience working with early-stage startups, so we saw firsthand how picking and implementing the right stack accelerates growth for a company.
But we've also seen how this infrastructure can get really tricky. Unless you have a lot of experience working with cutting-edge companies, it's hard to choose and manage the right software.
Moreover, this infrastructure can become complex and fragile. As software stacks become more complicated, they eat up more of your time, and begin to break.
We've seen world-class institutions take well over a year to pick a software package and a vendor to install it. Then, actually setting up that part of their stack can take multiple years.
We've seen world-class companies, large enough to afford their own infrastructure engineers, continue to struggle with the basic "glue code" holding these stacks together.
So we wondered—if even these massive companies struggle with infrastructure issues, how can small businesses compete? Plenty of valuable businesses can't afford to contract a consultant to help them optimize customer conversions from their website, much less hire a full-time employee to run business analytics.
So we created Snugstack. Think of us as a "ready to go" stack.
If you're just starting out, and have been using a spreadsheet to keep track of customer orders, we can help you migrate to a real customer relationship manager. On the other side of the spectrum, if you've been around for years and are testing CTR and CAC on Google Ads, we can help you generate copy and test it by keyword.
Simply put, regardless how big your business is, we want to help it run cheaper, simpler, and better by improving your technology stack.